Bachelor in Digital Marketing & Growth Strategy
Data-driven marketing, customer journey optimization, programmatic advertising, search intelligence, brand storytelling, and omnichannel growth.
Program Overview & Academic Vision
In partnership with Université de Tours (IUT de Blois), this future-focused degree empowers students to dominate the digital consumer landscape. Grounded in both strategic marketing theory and technical campaign execution, students master search engine optimization (SEO), conversion rate optimization (CRO), paid media attribution, social commerce, and content engineering.
Students work on live corporate briefs, acquire industry certifications (Google Ads, Meta Blueprint, HubSpot), and gain the analytical competence needed to lead global brands into the modern omnichannel era.
Dual Recognition
Accredited by Egyptian Supreme Council & French Ministry of Higher Education.
France Mobility
Semester exchanges and lab internships at partner universities in France.
Multinational Career
Direct recruitment pathways with French, European, and Egyptian corporate leaders.
French Double Degree Certification
Université de Tours (IUT de Blois)
This degree is delivered under the direct academic supervision and quality assurance of Université de Tours (IUT de Blois). Students graduate with direct French State recognition and immediate equivalence within the European Higher Education Area (EHEA).
Curriculum & Course Structure
Year 1: Marketing Science & Digital Media Foundations
Standard European Academic ProgressionYear 2: Performance Marketing & Customer Experience
Standard European Academic ProgressionYear 3: Strategic Growth, MarTech & Capstone Project
Standard European Academic ProgressionCareer Horizons & Professional Outcomes
Graduates of the Bachelor in Digital Marketing & Growth Strategy program enter the job market with an immense competitive advantage: bilingual proficiency, European project management standards, and direct French state degree recognition.
Key Job Roles & Trajectories
Where UFE Alumni Excel
Our graduates secure high-profile positions across multinational corporations including Orange Business, L'Oréal MENA, Valeo, Schneider Electric, TotalEnergies, Alstom, Ernst & Young, and major European engineering consultancies.
Admissions Criteria & Tuition Model
fact_check Accepted Secondary Certificates
Thanaweya Amma, IGCSE, American Diploma, French Baccalauréat, or IB. English fluency required. Creative portfolio or extracurricular achievements considered favorably.
payments Tuition & Scholarships
130,000 EGP / Academic Year (Merit scholarships available)
Merit scholarships covering 20% to 100% awarded based on high school graduation scores.
Enroll in Bachelor in Digital Marketing & Growth Strategy
Take the first step toward earning a prestigious French double degree in Cairo.
Bachelor in Digital Marketing & Growth Strategy
BACHELOR / LICENCE D’ÉTAT • 180 ECTS
Data-driven marketing, customer journey optimization, programmatic advertising, search intelligence, brand storytelling, and omnichannel growth.
Key Facts info
- Degree: Bachelor / Licence d’État
- Duration: 3–4 Years
- Language: English
- Faculty: Faculty of Management & Economics
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Partner University:
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